If there is only one chance to tell a story, that story must inspire imagination, magic. Excitement. Telling the story begins with a homes’ presentation. When marketing a home or condominium for sale, Ed Stephens makes sure that the homes’ presentation is dazzling , awe-inspiring. Every little detail is looked into. An award winning interior designer first evaluates the home, and recommends what is needed to emphasize the homes’ best features. This can involve staging, or as Ed Stephens describes it, Styling. As if preparing for a photo layout in Architectural digest, new furniture from the best manufacturers, plus fine antiques may be brought in. Original art and quality accessories may also be displayed. Floors may be refinished. New hardwood floors, new carpeting, installed. New landscaping may be planted.Vistas opened up. Light let in. All with the goal of making the home and grounds more warm and inviting, of reaching those emotions that desire comfort and luxury, and security.

The next goal is to get the information on the property out to the largest numbers of prospects, in the best and most efficient way. Ed Stephens uses award winning photographers, web designers, and graphic artists to prepare his marketing packages. Custom designed Websites and Virtual tours are produced, and linked to several multiple listing services and search engines such as MLS.com, Google and Yahoo. Custom designed print and electronic brochures are produced and mailed and emailed to thousands of prospects and top real estate agents throughout the world. Custom designed advertising is placed in such renown publications as the San Francisco Chronicle, Wall Street Journal, and Gentry Magazine.

With every home marketed there is a grand opening, an event that may include an art exhibit, Music recital, or specially prepared food from an award winning Chef. Custom invitations are sent by mail and email to top realtors, and the contact list Ed Stephens has compiled over his 34 years in the real estate industry. Several of Ed Stephens’ listings have been designer show houses, several have been featured in noted architectural publications.

With developers, Ed Stephens can provide a thorough analysis of the marketplace, and assist the developers in building the right product for the market. With his extensive knowledge of architecture and design, Ed Stephens can advise on site planning, floor plans, and exterior elevations. Beautiful renderings, scale models, and neighborhood meetings help facilitate a projects approval.

With a successful Real Estate career for over 34 years, Ed Stephens can proudly proclaim himself a Master Marketer, and looks forward to each new marketing challenge with the same enthusiasm as when he first started. All marketing inquiries are greatly appreciated

I send e-flyers to over 6,800 agents from Los Gatos to Marin. My e-flyers are sent out through my inhouse marketing department.